Introducing the Hyundai Alliance Dealer Digital Ad Program

Experience
True
Innovation

The biggest breakthrough in digital advertising is here.

Created by the founders of Google’s Automotive Retail Team, Foundation Direct provides a robust technology platform that empowers dealers to take control of their digital advertising and go direct to the largest media partners with automated digital solutions that drive real results.

GO DIRECT

The Foundation of the Future

An elegant technology solution designed to save your team time, improve your results and build the digital foundation your dealership needs for future success.

Seamless Automation

Foundation’s platform leverages your inventory and pricing strategy to automate your digital advertising atop a built-in, certified set of rules and guidelines. This ensures your prospects always see accurate and personalized ads at every step on their path to purchase.

Direct Access

Don’t leave your valuable ad dollars and strategy in the hands of multiple vendors. Foundation’s platform puts the power in your hands, giving you ownership of your accounts and direct access to Google, YouTube, Facebook and Microsoft from a single platform.

Visible Results

Vanity metrics like click-through rates and impressions are all too common. Foundation’s platform optimizes your ads to drive visible business outcomes, like store visits.

What We Learned at Google

Dealerships Are Challenged With…

Wasted Budget
Media budgets are eroded by high vendor fees and margins.
Lack of Control
Agencies control the digital strategy for their advertisers, frequently ignoring best practices.
Outdated Technology
Agencies utilize outdated technology that has not kept up with the major digital media companies.

Limited Access
Advertisers prefer to own their digital media accounts. Today, they are most often owned by 3rd party agencies.
Ambiguous ROI
Advertisers are skeptical and confused about their digital strategy driving profitable transactions and positive business outcomes.
Lackluster Ads
One-size-fits-all strategies result in ads that don’t differentiate your dealership and don’t give your shoppers what they want.

Our Solution

Own Your Accounts. Control Your Strategy. Optimize Your Spend. Drive Better Results. Go Direct.

Own Your Accounts.
Control Your Strategy.
Optimize Your Spend.
Drive Better Results.
Go Direct.

Go Direct

See What Foundation Can Do For Your Dealership

CONTACT US