Welcome to the industry’s first OEM Dealer Advertising program with an industry-leading inventory-based advertising solution, full transparency into account performance, and best-in-class consulting — across New, Used, and Service marketing.
A flat tech fee with no program management fees ensures more ad dollars invested in media, not margin. Dealers will enjoy access to and ownership of their Google accounts; a simple, intuitive Executive Dashboard outlining ad spend and performance by platform (Google, Facebook, etc), and a customized Google Analytics View with complementary Goal configuration to properly evaluate media performance across all website traffic sources.
Foundation’s platform leverages your inventory and pricing strategy to automate your digital advertising atop a built-in, certified set of rules and guidelines. This ensures your prospects always see accurate and personalized ads at every step on their path to purchase.
Foundations’ Leadership Team spent a collective 40+ years in digital marketing at Google. They represented Google at industry events, wrote the original Google Dealer Guidebook outlining best practices specifically for dealers, and created tools and reporting to help Dealers and their agency partners better evaluate their performance.
Have a question? E-mail us at info@foundationdirect.com or give us a call at (571) 370-3030.
