Dealer Digital Business Intelligence Dashboard

Top Headlines We Are Reading At Foundation

Cox Automotive Q1 2025 Industry Insights and Sales Forecast Call

• • Latest trends and highlights from the automotive industry across new and used vehicles.

Haig Report Q4 2024 released (March. 2025)

• • New Vehicle Sales forecast for 2024 revised from 15.7M vehicle to 15.9M a 2.4% YoY increase.
  • Days of Supply of new vehicles across the industry drops 10% QoQ from 76 to 68.
  • Dealership Gross Profit per Vehicle drops 23% for New Vehicles and 14% for Used year-over-year.

• 2025 Cox Automotive Car Buyer Journey Study

  • Foundation’s Quick hit Takeaways:
    • New-car buyer satisfaction reached a record high (75%) due to improved digital tools, pricing transparency, and a better balance between online and in-person dealership experiences.
    • Seamless integration of online and in-dealership activities (omnichannel experience) is key to satisfaction, saving buyers time (average of 42 minutes at the dealership) and reducing transactional friction.
    • While new-car buyer satisfaction soared, overall satisfaction declined slightly due to lower satisfaction among used-car buyers, likely influenced by high auto loan rates and tighter used inventory.
    • EV buyers reported significantly higher satisfaction levels compared to traditional ICE vehicle buyers, largely attributed to their greater adoption of digital tools and a more streamlined purchase process.=