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How To Setup GA4 For Automotive Dealers

September 29, 2023

Why Do You Need To Setup Your Google Analytics 4 (GA4)? If you…

What Is Thresholding in GA4?

September 29, 2023

Thresholding in GA4 is Google's attempt at making the data more…

Stars Aligning for a Big May and Memorial Day Sales Event in Auto

May 10, 2021

The stars are aligning for potential record-level vehicle sales in May and the highest demand ever for Memorial Sales Events. See our one-sheeter on why.

Marketing at the Speed of Consumer Demand and Dealer Inventory

April 29, 2021

Heading into a slew of sales events in the coming months, the trends are pointing toward a continued strong rebound for automotive sales in 2021. We provide an update on the data we’re seeing and how Foundation Direct clients are primed to move at the speed of not only consumer demand — but also dealer inventory in an especially unsteady time for the industry.

Navigating the Connected TV Space for Marketing Your Dealership

April 5, 2021

Advertising on the TV screen has evolved. Cord-cutting continues at an accelerated pace as 5.1M Americans cut the TV cord in 2020 resulting in an estimated 107M Americans who no longer subscribe to cable or satellite TV³. On the flip side people are flocking to streaming services with nearly 70M of households stream OTT content to their TV¹ — marketers are following audiences with CTV advertising in the US increasing 25% in 2020⁵.

Should my dealership be on DuckDuckGo?

March 23, 2021

DuckDuckGo — a privacy focused search engine — has been receiving headlines recently for eclipsing 100M searches per day for the first time. Dealers might start wondering if they should be advertising on the growing search engine.

A Surge of Vehicle Launches Is Coming

March 11, 2021

A record 210 vehicle launches will occur in the next three model years, from 2022-2024.1 This is a 78% increase vs. the previous three years (2019-2021).2 COVID delayed several model year launches last year, inflating the estimated 2022 model year launches to a record 77 vehicles.

Presidents’ Day, the Big Game, and Tax Season to Get 2021 Sales Rolling

February 5, 2021

Three February events will boost vehicle purchase intent from in-market auto shoppers: 1.) Automotive ads in the Big Game on Feb. 7, 2.) Presidents’ Day, the first sales event of 2021 , and 3.) tax season — particularly with the potential of another stimulus check. These events present dealers with a unique opportunity to engage shoppers and get momentum rolling in 2021.

Forecasts Point to a Bright 2021 As Automotive Sales Rebound

January 4, 2021

Various analysts across the auto industry, including IHS Markit, Wards Auto, Cox Automotive, J.D. Power, and NADA, have released their new and used vehicle sales forecasts for 2021. We’ve collected the forecasts to paint a picture of what lies ahead for automotive sales in the new year.

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