Author Archive for: Byehle

About Ben Yehle

Ben Yehle is an experienced Website & Business Measurement Professional specializing in Google Analytics 4 (GA4). He has nearly a decade of experience in website measurement and has helped businesses in various industries begin to use their data to make better business decisions. Ben now specializes in the automotive industry with Foundation Direct to help automotive businesses learn to make the most of Google Analytics 4.

Entries by Ben Yehle

What Is Thresholding in GA4?

September 29, 2023 in Google Analytics 4 /by Ben Yehle

Thresholding in GA4 is Google’s attempt at making the data more privacy-friendly when the underlying data could de-anonymize the end user. This occurs by removing segments of the data from being viewed, typically in breakouts like source/medium or page path. In these cases, your broken out information could be just a fraction of the original […]