Jessie Niespolo joins Foundation Direct as the SVP of Performance after eight years as Google’s Lead Automotive Retail Strategist. She will be tasked with broadening Foundation Direct’s already best-in-class arsenal of Digital Solutions and further differentiating the company as the industry’s leading Digital Advertising solution.
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The stars are aligning for potential record-level vehicle sales in May and the highest demand ever for Memorial Sales Events. See our one-sheeter on why.
Heading into a slew of sales events in the coming months, the trends are pointing toward a continued strong rebound for automotive sales in 2021. We provide an update on the data we’re seeing and how Foundation Direct clients are primed to move at the speed of not only consumer demand — but also dealer inventory in an especially unsteady time for the industry.
Advertising on the TV screen has evolved. Cord-cutting continues at an accelerated pace as 5.1M Americans cut the TV cord in 2020 resulting in an estimated 107M Americans who no longer subscribe to cable or satellite TV³. On the flip side people are flocking to streaming services with nearly 70M of households stream OTT content to their TV¹ — marketers are following audiences with CTV advertising in the US increasing 25% in 2020⁵.
DuckDuckGo — a privacy focused search engine — has been receiving headlines recently for eclipsing 100M searches per day for the first time. Dealers might start wondering if they should be advertising on the growing search engine.