Jessie Niespolo joins Foundation Direct as the SVP of Performance after eight years as Google’s Lead Automotive Retail Strategist. She will be tasked with broadening Foundation Direct’s already best-in-class arsenal of Digital Solutions and further differentiating the company as the industry’s leading Digital Advertising solution.
A record 210 vehicle launches will occur in the next three model years, from 2022-2024.1 This is a 78% increase vs. the previous three years (2019-2021).2 COVID delayed several model year launches last year, inflating the estimated 2022 model year launches to a record 77 vehicles.
Three February events will boost vehicle purchase intent from in-market auto shoppers: 1.) Automotive ads in the Big Game on Feb. 7, 2.) Presidents’ Day, the first sales event of 2021 , and 3.) tax season — particularly with the potential of another stimulus check. These events present dealers with a unique opportunity to engage shoppers and get momentum rolling in 2021.
Foundation Direct, a new technology and consulting company offering automotive marketers an industry-leading option to “Go Direct” with their digital advertising, is pleased to announce Ashlyn Stewart as their new VP of Client Experience. Ashlyn joins Foundation Direct from AutoLeadStar, where she led the Dealer Experience and Technical Support Team.
Various analysts across the auto industry, including IHS Markit, Wards Auto, Cox Automotive, J.D. Power, and NADA, have released their new and used vehicle sales forecasts for 2021. We’ve collected the forecasts to paint a picture of what lies ahead for automotive sales in the new year.
Foundation Direct, a new technology and consulting company offering automotive marketers an industry-leading option to “Go Direct” with their digital advertising, is pleased to announce Ashlyn Stewart as their new VP of Client Experience. Ashlyn joins Foundation Direct from AutoLeadStar, where she led the Dealer Experience and Technical Support Team.
Brace yourself for an end-of-year surge of new vehicle sales as the automotive market rebounds in Q4 2020. According to IHS Markit, December has been a top 3 month for new retail vehicle sales for the past three years, and is forecasted to be the #1-selling month in 2020; twice as many sales are forecasted in December 2020 vs April 2020.
Foundation Direct, a new technology and consulting company offering automotive marketers an industry-leading option to “Go Direct” with their digital advertising, is pleased to announce Peter Leto as their Chief Executive Officer. Peter joins Foundation Direct after 11 years at Google, where he served as Head of Industry for both the Automotive Retail Sales and General Motors business units.
Foundation Direct, a new technology and consulting company offering Automotive marketers an industry-leading option to take control of their digital advertising strategy by going direct to the largest digital media companies, today announced the appointment of Ashley Lepczyk as their Chief Operating Officer. Ashley joins Foundation Direct after 12 years at Google, where she worked on Automotive both in the US and globally.
Two former Google employees, both with extensive experience in the Automotive space, have recently left the tech giant to launch Foundation Direct, an industry-leading option for Automotive marketers to take control of their digital advertising strategy by going direct to the largest digital media companies.
