Foundation Direct, a new technology and consulting company offering automotive marketers an industry-leading option to “Go Direct” with their digital advertising, is pleased to announce Peter Leto as their Chief Executive Officer. Peter joins Foundation Direct after 11 years at Google, where he served as Head of Industry for both the Automotive Retail Sales and General Motors business units.
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Foundation Direct, a new technology and consulting company offering Automotive marketers an industry-leading option to take control of their digital advertising strategy by going direct to the largest digital media companies, today announced the appointment of Ashley Lepczyk as their Chief Operating Officer. Ashley joins Foundation Direct after 12 years at Google, where she worked on Automotive both in the US and globally.
Two former Google employees, both with extensive experience in the Automotive space, have recently left the tech giant to launch Foundation Direct, an industry-leading option for Automotive marketers to take control of their digital advertising strategy by going direct to the largest digital media companies.